![]() For Volkswagen group, the cash cow is evident in the form of Porsche and Audi. Volkswagen group is manufacturing some vehicles that are among the top selling brands in the automobile industry. These products are knows as cash cows, which are the focal point of the management when it comes to sustainable earning. The market for these products is well established, therefore the investment need is less as compared to the products targeting emerging and developing markets. Some products take a prime position in terms of getting a high return on investment. The following section presents the BCG Matrix for Volkswagen group.Įach product being manufactured by a company generated different amount of cash. Volkswagen is among the top companies that are recognized for their products having quality and good performance. ![]() International vehicle manufacturing industry is dominated by few key players.
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